360° Marketing + Brand Partnerships

Biography

Anthony Asencio is a strategic marketer and advertising executive with nearly two decades of experience building and executing culturally resonant campaigns at the intersection of media, entertainment, music, fashion, technology, and commerce. Over the course of his career, he has led initiatives for globally recognized brands including Universal Music Group, Beats by Dre, and Formula 1, as well as major studio and streaming properties like Netflix and Lionsgate. In that time, he’s shaped go-to-market strategies, partnerships, and brand storytelling for startups and emerging tech companies. His work spans agency leadership, in-house marketing, brand partnerships, and creative production, giving him a rare perspective on how ideas move from concept to culture.

As the founder of Transversaal, Anthony applies that experience to help brands cut through the noise with bold, idea-driven advertising. His philosophy centers on balancing strategic rigor with creative risk — developing campaigns that not only perform, but resonate. He believes the most effective marketing doesn’t just reach audiences; it connects with them, shaping perception, sparking conversation, and driving real business momentum.

Client Testimonials

  • "Anthony was the client lead at COMPLEX on an ambitious project we worked on together whilst at Formula 1, 'The Pit', which aimed at bringing the sport to life to new audiences through the unique lens of A$AP FERG. Throughout the project, Anthony was all you could wish for from an agency/strategic partner: thorough, creative, diligent and always willing to find a way, despite the many hurdles. I'd work with Anthony again on a heartbeat if given the opportunity to." -Nicolas Jayr, Formula 1

  • “I had the opportunity to work closely with Anthony on a large-scale project between Dropbox and Complex. Throughout the entire process -- from inception to final execution -- Anthony was an integral extension of the Dropbox team. Anthony expresses an incredible balance between art and science, and always went a step above the minutia to ensure our strategy was upheld. Throughout all that comes with managing a custom project, Anthony always remained poised and on-task. He was awesome to work with and remains a long-standing partner." - Jessica English, Dropbox

  • "Anthony and I worked together on an activation at ComplexCon is November, 2019. I deal with many people in Anthony's position across multiple businesses and I can confidently say that working with him was one of the smoothest experiences I've had. He is a strong communicator, intuitive towards my needs as a client and thorough in his organization of campaign objectives and goals, ultimately; was instrumental in delivering excellent results for the product and my client." - Ed Livesey, Palisades Media (Netflix)

  • "I had the pleasure of working with Anthony on several campaigns this past year, collaborating on large-scale custom projects between Lionsgate films and Complex. Anthony is an absolute pleasure to work with. He demonstrated a strong ability to juggle multiple elements of each campaign, making a dramatic difference in the productivity level of the project and in turn, delivering great results. He is an excellent project manager and team player, and would be a true asset to any team." - Brittany Deems, Lionsgate

Career Highlights

  • Netflix: I Got A Story To Tell

    We concepted, produced, and seeded the illest influencer kit in support of Netflix’s Biggie documentary, I Got A Story To Tell. A custom record crate housing 5 volumes, 5 products, 5 unique narratives, led by a handwritten note from Voletta Wallace.

  • Zen: Sole Origins

    As part of Zen’s (a new online sneaker retailer) go-to-market strategy, we produced two seasons of a global documentary series, highlighting the most influential sneakers in cities around the world.

  • Intel: Neo Tokyo @ ComplexCon

    At ComplexCon, we partnered motion graphics animator Esteban Diacono with anime-inspired street artist McFlyy on a show-stopping installation that integrated Intel’s RealSense technology with both AI and Virtual Reality extensions.

  • PBR: Hot Ones Halftime Show

    The original counter-programming of the Super Bowl’s Halftime Show, featured special episodes of Sean in the Wild and Hot Ones, along with live musical performances from the shows’ respective guests, Dead Cross and Machine Gun Kelly.

  • Moro: The Hardest Launch

    To introduce Moro, a new sexual wellness product, we activated “The Hardest Launch” campaign at PRIDE 2025. The experience featured a branded mobile vehicle and Instagram Moment, The Moro Pride, custom social content, IRL promotions, and supplemental advertising across both Meta and Grindr.

  • GoPuff: Hoopbus College Tour

    A purpose-driven brand partnership between GoPuff and Hoopbus, a non-profit that spreads love and positivity through basketball.

  • Formula 1: The Pit

    A first of it’s kind series, featuring rapper A$AP Ferg exploring the high-speed world of F1. The series highlights behind-the-scenes, technical, and driving experiences, including a visit with the McLaren team and testing a car with Carlos Sainz.

  • Lionsgate: Robinhood x Nipsey Hussle x BornxRaised

    In support of Lionsgate’s reboot of Robin Hood, we produced an exclusive capsule collection and IRL experience at ComplexCon, featuring a merch collab between Nipsey Hussle and Born X Raised. Proceeds went to charity.